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Any reasonably good hardware
store is worth a pause, a quick browse. There are coconut mats,
garden and kitchen stuff, and of course rows and rows of little
screws and nuts and fasteners and bolts. But if you find yourself
in Steves Hardware on St. Helenas Main Street, prepare yourself
for something different. The store has been in business in the same
town since 1878 with only one change of ownership. You will find
memorabilia all over the walls and bits of Northern California sitting
right on the shelves.
The current owners, Gary and Ron Mehegon, took over from their
father Verino, who bought the store in 1955 from Warren Steves.
Long before that, however, Verinos parents came to America
as immigrants from Italy, going first to Washington State, where
Verino was born. Their next move was to Petaluma in Sonoma County
where they tried their hand at chicken farming. This failed when
all 15,000 chickens died from disease a few years later.
Finally the Mehegon family moved to the Napa Valley, to Rutherford,
when Verino was twelve. He worked alongside his father in the thriving
walnut and prune industry until the age of 15, when he began his
career in the hardware business, working at Alneys Hardware
Store. At 21 he shipped out to Korea with the armed forces, only
to return to the Valley, marry and buy Steves Hardware. Along the
way he had a son, Gary, in 1955, and the store prospered. So much
so that it only made sense for Gary and his younger brother, Ron
to buy out their father in the early 1980s and take over the business.
Today almost every square inch of wall space is crammed with bits
of Steves remarkable history dated ads and placards, a set
of old Stimson scales, boxes of ammunition images of a different
world where hunting and fishing were a part of every day life in
the Valley. An ancient clock graces the wall in the back of the
store and a huge, beautiful hand-painted safe a museum piece
almost is there, ordered by Mr. Steves in 1914.
The stores staff is also a pretty remarkable group in their
own right; folks in blue shirts all running about directing customers
to hoses, gopher traps (and dynamite) and everything else. Yet the
atmosphere is relaxed and relatively free of tourist trappings.
Bright kitchen and household items are up front (by the sale rack,
which should not be missed), next to the gun department and even
more historic memorabilia. Serious hardware is in the back of the
store, which is also where youll find locals putting the staff
through their paces. Intriguing things hang from the lofty ceiling,
rows are stacked high and neatly with ropes, twine, chain, vinyl
tubing, bits of plumbing necessities
an endless supply of
hardware. There is even a kind of tree made up of enormous containers
of nails, bolts, screws and staples. Its not far from the
coyote urine, $14.99 for an eight ounce supply.
Steves is a small town store with a remarkable history and a fascinating
present. Unlike the coyote product its not something you can
bottle, only experience. Can you visit the Napa Valley without walking
through Steves? Of course you can. Would you be missing something
if you did? You can bet on it.
Kate F. Love is a banker, choreographer and
a graduate of the Law School at the University of Warwick, England.
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