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It is an unassuming spot, a rustic complex of buildings along the
Napa River at the south end of the city, once a tannery of all things.
The days of tanneries are long gone from the Valley, but they have
been replaced, at least in part, by a company called Made in Napa
Valley, as simple and direct (and accurate, might we add) a name
as youll find.
Made in Napa Valley is the consumer brand of Tulocay & Co.,
the business Catherine Bergman started in 1994. For years her business
private-labeled olive oils and other products for area wineries.
She developed a fine reputation for quality and marketing savvy,
and to anyone who had ever spent even a few minutes with Bergman
it was only a matter of time before the other shoe dropped, figuratively
speaking. And so in September of last year it did, and Made in Napa
Valley came onto the national culinary scene.
While a lesser epicurean entrepreneur might have been content to
introduce a product or two, Bergman instead appeared in full force,
with no fewer than 40 items on her list. And quite a list it is.
Sticking close to her philosophy that Made in Napa Valley products
should provide quality shortcuts for cooks, their products are not
just stand-alone items like the Mediterranean Olives with Chilis
but also an Apple Chipotle Sauce that can be brushed on a grilling
chop for some last minute heat.
Likewise the Fig Balsamic with Dates is sublime when applied to
a roasting chicken, the assortment of five rubs can be mixed or
used alone to turn up the flavor quotient on everything from fresh
fish to rack of lamb, and the Chimichurri Sauce adds an incredible
dimension to beef. There are also three tapenades (including a Fig
and Roasted Shallot with Sherry example that begs for experimentation),
the requisite mustards, dipping oils, fruit condiments (the Peach
Balsamic was called ethereal by one taster) and did
we mention the savory sauces, dipping oils, vinegars, baking mixes
and dessert toppings?
Not only do her products taste wonderful, their packaging is unpretentious
in a way that makes her companys business address, in that
old tannery, make sense. Not too much glitz or glitter, she lets
the product do the talking where, unlike the packaging, there is
nothing understated at all. And it is all, just like the name says,
Made in Napa Valley. Which of course is her web site name, www.madeinnapavalley.com.
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